2011年3月23日 星期三

Online Game Ad in Taiwan 連老手都會害羞的純愛MV? 回顧台灣線上遊戲廣告


 
Luvinia星空戀曲 Online


Thanks God, this is not another nonsense or suggestive online-game Ad.
首先,我得感謝老天:台灣遊戲廠商終於想通了!
不再用無厘頭的"段正 淳",或是影射 有的沒的"取經"18x系列。

Speaking of online-game Ad, what are keywords come into your head ?
說到遊戲的關鍵字,你會想到什麼?


Nonsense? suggestive?
無厘頭? 情色?

Why? What's different between online-game Ad and common Ad?
為什麼同樣是廣告,給人的印象為什麼差這麼多呢。



Go back in history of online-game Ad,
回顧台灣遊戲的廣告歷史,

The purpose of Ad should be to show what fun in games.
原本線上遊戲的訴求是要告訴你,我們的遊戲多好玩、多有內容,

Viewers wanna join it and old hands feel like to go back it with great enthusiasm
新手看了想加入,老手看了想回鍋。

 
WoW - The Burning Crusade 魔獸世界 - 燃燒的遠征 



Indeed, online-game Ad was presented with game features originally.
這些廣告一開始是正常的遊戲操作畫面,

Then, start endorsed game product, began the era of nonsense/suggestive Ad .
然後開始找起明星代言,悄悄展開了無厘頭夾雜情色的漫長時期...



2002.09 天天上傳奇...

Star was the only thing in this Ad and the only thing success.
很直接的打明星牌了,結果遊戲沒紅,紅了閃亮三姐妹
 
The Legend of Mir 傳奇Online 


2004.12 段正淳,你為什麼要代替你爹...

 This maybe the "founder" of nonsense Ad, there are many KUSO adaptions based on it.
大概是記憶中最深刻的無厘頭廣告始祖了,因此惡搞作很多,經典的經典。


 
 Jinyong 2金庸群俠傳2  

 
KUSO 惡搞作品 


2007.10 救美眉,砍小白

Online-game Ad began endorsing by sexy/hot girls/stars
起萌期,廠商開始普遍以女性為主角,

This Ad was suggestive but still much more inferior to later.
這支雖然有點腥羶色,但尺度比起後面的差遠了,

It also brought out Taiwanese version...a nice try!
尤其還費心地推出台語版,"俗夠有力 "也算還不錯的廣告。

 
Magic World 異魔界 Online 


2010.01 你說過會守護我的...

A classical nonsense Ad endorsed by star.
經典明星代言的無厘頭作品,比星爺的電影還無厘頭。

 
Prius 守護之星 Online 


2009.01 你不要走

Since Yao Yao attracted NCC's notice with this Ad,some game publisher have targeted NCC.
自從"瑤"啟了NCC的關注,部份廠商開始了以"被 NCC關切"為目標在作廣告了。

Has anyone remember this game title?
看完之後,沒幾個人記得她代言的遊戲叫什麼。
 
3k 殺 Online 

 
3k 殺 online - 愛人篇 


2009.03 加咧~

Another example of Yao Yao-like Ad.
繼瑤瑤的後起之秀:舒舒
 
Yuyan 預言 Online 


2009.09 麻將 Online 群魔亂舞

Visual suggestion is not enough? try make a aural suggestion!
視覺的刺激還不夠,開始進入營造聽覺的意淫。

Did you know the game publisher is "high quality" OMG that claimed that there are no bots in their games.
但你可知道這家廠商就是號稱無外掛的公司"優質" OMG 嗎?

It seems general that Mahjong online-games with suggestive .
當然,這支廣告在眾麻將廣告中也不算異數。

 
麻將學園 

 
搓麻將

 
發達麻將


2010.05 我們去取經吧

Without originality, the traditional lecture also could be the victim,
在沒有題材之下,連傳統文學也遭污染。
 
Monkey King 齊天大聖Online 



2010.05 奶香味

A Ad from the same game publisher in the same time.
同一家廠商的作品,你沒看錯日期,還是同一時期的"力作"
 
大富豪 web




 In addition to these Ad above, there are much good Ad.
當然除了以上這些廣告之外,也有成功的例子:


2008.08 兇煞氣ㄟ線上遊戲

It's a successful Ad that combine game style with star.
成功結合明星與聲勢,

Parts of players named their characters with prefix "煞氣"  from then on. 
開始了玩家角色名稱冠上"煞氣"的風潮
 
Fantasy Joumey 風火之旅 Online 


2008.10 Luna 可愛風潮

This Ad presented with it's own game content completely .
完完全全以遊戲內容呈現,

Those cute characters and avatar system attracted many viewers.
可愛角色+紙娃娃系統緊緊抓住玩家的心,

Luna could be one of most popular cute-style games.
此款線上遊戲說是最成功的可愛類型遊戲也不為過!
 
Luna Online 


2009.07 性感征服全世界

Sexy but not so suggestive.
性感而不落於低俗。
 
Dead Or Alive 生死格鬥 Online 


 
Adventure Generation 風色幻想 Online

2009.08 放槍了~

Mahjong was not strip machine anymore.
麻將早已不是古早時期的脫衣麻將機台,

An Ad endorsed by star is not a cure-all.
回歸休閒的本質不是很好嗎?

It would be more interesting if originality is involved.
明星+創意就是好廣告。

 
明星三缺一 Online 


2010.3 夢夢健康操

You want to dance with her,don't you?
看了就想著跳的可愛健康操。

 
夢夢 Online MV


Finally, I  recommended this Mahjong online-game Ad  in 2009.
最後,推薦2009最用心的廣告:

 
2009.05 戲谷麻將始終都在 本篇 


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